Can sustainable economics turn your CO2 reduction targets into an opportunity?
No matter what sector your business is in – it’s all about making money. So your business needs to be agile, lean and rapid (all simultaneously) to adapt and maximise potential opportunities.
But at the end of 2021, there are other factors in play. We are facing an ever-growing global climate crisis and from a business perspective, ignoring it is no longer an option. Your customers are becoming increasingly selective and will want to understand your green credentials and your roadmap to sustainability.
There are many examples of businesses taking significant steps toward more sustainable practices. In a previous blog post, I spoke about Carlsberg, who recently commissioned a new, revolutionary water recycling plant that recycles 90% of the process water at the Carlsberg brewery in Fredericia, Denmark. As a result, the Fredericia brewery is now the most water-efficient in the world.
This move from “probably the best lager in the world” to the most water-efficient lager in the world is a well-calculated sustainability pivot. It will soon become the primary marketing message for a brand future-proofing itself by targeting a younger, more environmentally-driven consumer base.
But it’s not just marketing; it’s becoming standard for global companies to report on how effectively they have achieved their energy reduction or environmental impact targets. Very soon, these kinds of reports will become critical factors in any tender winning process.
But don’t get scared, and remember that with any significant change lies a business opportunity.
Making your business more sustainable doesn’t need to be daunting, and it certainly isn’t complex.
Energy-efficient technology continues to develop apace and can significantly improve your infrastructure while mitigating its impact on the environment.
So, what’s stopping businesses?
Typically the high investment cost is the main barrier preventing businesses from switching to more sustainable technology at scale.
Also, the rapid development of energy-efficient technology means that its high capital value will quickly depreciate, and it too will eventually need to be replaced once its lifespan has run its course. Meaning? Another round of capital investment.
However, a growing trend within the renewable/energy-efficient technology sector seeks to servitize project upgrades and remove these traditional barriers from preventing your businesses sustainability efforts.
What’s the first step for your business?
Let’s focus on businesses that operate out of large premises like manufacturers, the BIG energy consumers.
The lowest hanging fruit to pick for drastically cutting down CO2 emissions is your lighting system.
Measuring your lighting system’s energy consumption is straightforward. In fact, after reviewing a handful of energy bills and a site survey, you can quickly and accurately calculate what your energy consumption and CO2 emissions are today and what they could be – if you upgraded your lighting to more energy-efficient technology.
LED is the most efficient lighting technology available and is environmentally friendly. The technology can reduce your energy consumption by 80%, and when combined with control systems, like motion sensors, the savings are greater still.
Capital investment remains a barrier, but innovative companies like LUMENSTREAM are disrupting the market via LED Lighting as a Service.
LED Lighting as a Service enables your business to upgrade via a monthly subscription fee based on a small fraction of the savings you generate each month following the upgrade.
This “Pay as you Save” approach removes the need for capital expenditure and creates positive net cash flow immediately following the upgrade.
Your subscription provider owns and maintains the LED lighting assets, taking away your business’s financial and operational risk.
So, not only is this good for your company’s bottom line, it’s great for the environment too. Better yet, you have solid, tangible data demonstrating your company’s track record on commitment to sustainability and directly reducing CO2 emissions.
Saving money and the environment at the same time without investing capital? I think we can all get on board with that.