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Jim Beam et al – brands of sustainability-focused drinks giant

Sustainability News Snapshot #1

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Drinks giant Beam Suntory has unveiled a new sustainability programme that will see it invest more than $1bn in the coming years

The project, named ‘Proof Positive’, lays out the company’s sustainable and ethical ideals and goals for the coming years. The targets are divided across three main areas: environmental sustainability, customer choice and social diversity.

Jim Beam et al – brands of sustainability-focused drinks giant
Jim Beam et al – brands of sustainability-focused drinks giant

Among its headline environmental goals, Beam Suntory has pledged to reduce greenhouse gas emissions by 50% across direct operations by 2030. The company will also reduce water usage by 50% across every aspect of its production process by 2030 and, by 2040, will seek to replenish more water than is used across direct operations.

The company has also pledged to plant 500,000 trees annually by 2030, which represents more than is used to create whiskey barrels and only working with suppliers using sustainable practices by 2040 and using 100% recyclable packaging with 40% recycled materials by 2030.

Pandemic drives shift in attitudes to sustainability

The COVID-19 pandemic has elevated consumers focus on sustainability and willingness to pay out of their own pockets – or even take a pay cut – for a sustainable future, according to a new IBM Institute for Business Value (IBV) survey of over 14,000 consumers in nine countries.

Planet Earth


Nine out of ten consumers surveyed reported the COVID-19 pandemic affected their views on environmental sustainability, and COVID-19 was the top factor cited in influencing their opinion more than others presented, such as widespread disasters due to weather events and news coverage on the topic.

Despite the COVID-19 pandemic’s financial impact on many individuals, 54 per cent of consumers surveyed are willing to pay a premium for sustainable and/or environmentally responsible brands.

Also, 55 per cent of consumers surveyed report sustainability is very or extremely important to them when choosing a brand – 22 per cent higher than consumers surveyed pre-COVID-19 pandemic by IBM. Slightly more than six in ten consumers surveyed said they are willing to change their purchasing behaviour to help reduce the negative impact on the environment, with consumers surveyed in India (78 per cent) and China (70 per cent) being the most willing.

JP Morgan given lower sustainability rating after funding failed European Super League

A sustainability rating agency has downgraded JP Morgan Chase after the US bank was revealed to be funding the failed European Super League (ESL) breakaway attempt.

JP Morgan HQ
HQ of JP Morgan Chase recently downgraded on their sustainability & ethics

Six of England’s wealthiest clubs, including Manchester United, Liverpool and Arsenal, were among the 12 European teams that hoped to gain permanent membership in a new tournament. However, the project collapsed following backlash from fans to heads of government across the UK and Europe.

Standard Ethics, which grades corporations on their sustainability and is modelled on credit-ratings agencies, criticised the clubs and the bank.

“Standard Ethics judges both the orientations shown by the football clubs involved in the project and those of the US bank to be contrary to sustainability best practices, which the agency defines according to UN, OECD and European Union guidelines, and take into account the interests of the stakeholders,” it said.

It downgraded JP Morgan from an “adequate” rating to “non-compliant” in light of the ESL. Standard Ethics charges a fee to some companies to rate them based on environmental, social and governance performance, although JP Morgan’s rating was unsolicited.

Tune in next week for another round of sustainability news from around the globe.
LUMENSTREAM CEO | Alistair Brown
LUMENSTREAM CEO | Alistair Brown


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